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How to Optimize your Instagram Marketing with Free Tools



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If you're looking for free tools to use to optimize your Instagram marketing, we have some recommendations. Try Canva, Iconosquare, Later, and HashtagsForLikes to get started. Each of these tools allows you to easily customize your photos and posts. Below, we'll take a look at each tool. You can read our complete guide to the best tools in Instagram marketing for a deeper review.

Hootsuite

Hootsuite's free Instagram tools include the social media calendar. The calendar interface allows users to share and view content from various social networks. You can view and edit content using the calendar and post organizer, or manually modify the date/time of the content. Hootsuite is also useful in monitoring your industry through its built-in tools. You can create alerts on relevant posts from different networks.

Iconosquare

It is very easy to use Iconosquare's scheduling tool. Its mobile application makes it easy to manage your activities on the go. It allows you to set reminders for your Instagram account and schedule posts. You can set reminders for Stories and Carousel posts. The app was developed with the intention of maximizing the use of visual content. You can also manage your hashtags in Iconosquare’s media library.


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Later

Later is a great tool to plan and analyze your Instagram posts. The free version can schedule up-to 30 posts per calendar month. However, it is limited to accessing 30 posts at a given time. Later allows to schedule your content, upload photos and video from other social media platforms. You can now manage all your accounts and posts from one spot. You can also increase your reach by including hashtags within your first comment.


HashtagsForLikes

HashtagsForLikes or SweepWidget allow you to track and analyse the popularity and use of hashtags on Instagram. These tools come with a free version that allows you to search trending hashtags, locate competitor posts, as well as find influencers to be followed. You can also track hashtag usage and create hashtag groups. HashtagsForLikes offers a powerful tool for Instagram marketers. Sign up today for a free trial, or for a monthly fee.

Gleam

You may have wondered how to make a contest that attracts followers if you are running an Instagram giveaway or contest. You can create a contest and embed it on you website. Gleam makes it simple to create and manage competition entries. It reduces the steps required to enter a contest and provides customized viral referral links. This makes it easy for you to promote your contest, and the winner.


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FAQ

What makes content marketing work?

Yes! Hubspot says that Content Marketing is now one of the most effective digital marketing channels to generate leads.


How can I improve my content-marketing strategy?

Focusing on distribution, audience and content can help improve your content marketing strategy. You must first understand your ideal customer. Also, find out where they are online. Once you know this information, you can tailor your content to appeal to them. The second step is to create a voice and style that differentiates you from the rest. Third, you will need to know how to properly distribute your content.


What's the main purpose of content marketing

Content marketing seeks to provide customers with relevant and valuable information. This can be achieved through various channels, such as email campaigns and white papers. Your audience should be able to see the value you are providing.



Statistics

  • According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
  • Seventy-two percent business to business (B2B) (mailchimp.com)
  • We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
  • Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
  • In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
  • To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
  • Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
  • Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)



External Links

searchenginejournal.com


hubspot.com


slideshare.net


copyblogger.com


blog.hubspot.com


contentmarketinginstitute.com




How To

What is a Content Marketing Strategy?

A content marketing plan (CMP) is a strategic document that helps you define your goals, objectives, and strategies for developing and executing your online presence. It's a blueprint for reaching your goals through content distribution and creation.

The CMP is usually broken down into three main areas:

  1. Your overall strategy. What do you want?
  2. Your content strategy – Where can you find the right people who will write, curate and distribute your content content?
  3. You'll need to decide which channels you will use to share your strategy. What type of content will your produce?

These four components make up an effective CMP:

  • Goal Setting – Define and measure your target audience.
  • Audience Research – Understand your ideal customer so that you can find them exactly where they are.
  • Strategy - Develop a clear vision of where you're going. Break it down into smaller pieces.
  • Execution – Set realistic expectations about when you can expect to see results.




 

 



How to Optimize your Instagram Marketing with Free Tools