As long as the focus remains on the three pillars that make up digital marketing, such as authority, social media, and AI-assisted, then the future looks very bright for content marketing. This article will discuss how each of these pillars can play a critical role in 2018 content marketing.
AI-assisted, content produced by humans
The use of AI in content marketing is a new frontier for many businesses. AI is capable of creating web content, but it can also analyze user data and learn from past behaviors. YouTube uses several AI algorithms in order to identify user preferences and create recommendations. Silby, for example can detect spam emails. Another example of AI-assisted content is financial reports and product description. AI is still not a substitute for human-produced content but it does offer a multitude of advantages to both consumers and businesses.
User-generated content
If you don't know what user-generated material (UGC), let's have a look at a few examples. UGC is used brilliantly by brands like Anthropologe. These brands combine professional-styled images of their products with photos taken by customers. For example, one post shows a model wearing an Anthropologie dress and another shows the same dress on a five-foot-nine woman in a size four. They create seamless shopping experiences for their customers by blending them.
Longform quality content
It doesn't really matter how long you intend to write for your content strategy in 2018, as the future of this marketing method remains uncertain. The debate over whether longform content is better for SEO isn't new, but one thing remains clear - long-form content gets more traffic than short-form content. SEMrush claims that articles of over 7,000 word generate more traffic than those of 900- 1,200 words. You can also position your brand as an authority in the space by creating long-form content.
Snackable content
What is the future of content market? This new type of content provides consumers with short bits of information. Twitter, Instagram and Pinterest are all built around short pieces. Brands can use these snippets to tell a story. As a teaser, you can use short content to introduce more traditional content.
Personalized content
Marketers are increasingly implementing personalized content as users become more used to it. Amazon and Netflix have made personalization a standard feature in their websites. However, only 33% of marketers are getting it right. The best companies use personal data to create customized content. This includes browsing habits, preferences, behavior, and even browsing history. This way, you can tailor the content for each visitor and maximize its effectiveness. Learn how to use personalization correctly if you want personalization to work for your brand.
FAQ
What is strategic copy marketing?
Content marketing is the art of creating content that people can share across different channels. It's about giving people the things they want. This understanding is the key to success in business.
Strategic Content Marketing will ensure that you provide them with exactly what they require at the right moment.
To understand people's interests and their thinking, you must first get to know them. You must then create content of high quality that addresses their concerns and solves them problems. This creates trust and loyalty that will ensure you are there when they need you.
Do I need an SEO expert to do Content Marketing? Yes!
SEO experts know how search engines like Google rank pages. They can also identify the keywords you should target when optimizing pages.
How long can I expect my content-marketing campaign to last?
It depends on the industry and what type of product or service is being offered.
One example is if your company sells shoes. You might spend one month designing a new model. You might launch the new product in August, and then keep it updated throughout the year.
If you are selling clothing, one look might be for spring and one for fall. You want to keep your customers interested by offering something new every day.
Your goals will influence the time your content marketing program is effective. For small-scale companies, one channel may be sufficient. If you are a larger company, it may be necessary to consider multiple channels in order to reach a large audience.
Statistics
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
Infographic Creation Tips for Content Marketing
Infographics are one of the most effective ways to explain complex concepts simply, making information easy to understand. Information marketing is about providing valuable and useful information to your target audience. Infographics are a great way to share this message.
To create an infographic using design software such Adobe Illustrator, Photoshop or other similar programs, you will need Adobe Illustrator. These programs can be used for drawing out shapes and elements to represent data. After that, you can add fonts and colors to make it look professional. After your design is complete, you can upload images from Unsplash and Pixabay to your design.
Look online for inspiration to create your own infographics. To show how many calories certain foods have, you can use a picture of a pyramid to illustrate this. You could also replace the numbers with images of the food. Another option is to take a picture of a can of Coke and look at how much sugar it contains.
After you have created your infographic, it can be shared through social media channels such as Facebook and Twitter. This allows people to learn more about the concept, even if they aren't familiar. Use hashtags to let others know what infographic you are sharing on social media. Hashtags allow users to follow along with conversations surrounding specific topics.
An infographic is a shorter version of a blog post. An average blog post is between 2000 and 5000 words, while an infographic takes 500 to 1000 words. This means you can easily convey more information with less space.
Make sure you consider that your infographic will be difficult to read by some viewers. You should use large fonts for your infographics. Don't rely too heavily upon color. Also, ensure all text is legible.
These are additional tips:
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Choose an Infographic Design Template. Many templates are available in both printable and online formats. Canva, Piktochart or Google Slides are three of the most well-known templates.
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Your Infographic is ready. You can use the template to create your infographic. You can use any type of media that is appropriate for your audience. In this example, photos of Seattle restaurants might be used to create an infographic about Seattle's best restaurants.
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Add text. Add text once your infographic is created.
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Add Images. Add images to an infographic. These can be pictures, charts, graphs, or icons. Make sure the picture is relevant to your topic before you add it.
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Make It Interactive. Interactive elements can include buttons, maps, or links. This will allow you to engage your audience.
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Share. Share your infographic with others on social media such as Facebook, Twitter and LinkedIn.
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Measure. Measure. Did people click on your website? Did they sign up for your email list? What was their reaction?
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Improve. Is there a way to improve your infographic? Are you able to do it better the next time?
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Repeat. Repeat.