A blog can make a great addition to your marketing strategy. Research shows that blogs generate 67% fewer leads than inbound marketing. Blogs can be used to create content portfolios or personas as well landing pages. If you follow these tips, your goal is to convert customers into visitors. And with so many ways to get started, you won't have to worry about what to write or how to organize your content.
Blogs drive 67% more leads than outbound marketing
B2B companies that blog are generating 67% more leads than those who don't. Blog posts of high quality attract visitors and convert them into leads. Calls to action should be embedded into your blog posts. These can take many forms, including whitepapers and checklists, ebooks, whitepapers and templates. Blogging is an efficient marketing channel that can be cost-effective. One of the greatest advantages to blogging is its speed.
Build a content portfolio
Building a content collection for inbound market is important, regardless of whether you are new to the subject or an experienced professional. A portfolio is a great way to show potential clients what you can do. Consider specialising in social media marketing, email marketing and copywriting. Your portfolio will be more varied, which means you can reach more clients.
Creating personas
Developing customer personas can help your business identify the right kind of customers. You can build clear images of your customers by using demographic information. You can also gather information on their job title and level of seniority. B2B companies may need to know more about their senior executives, because they will have lower education levels and less work experience. After you have developed your personas, create content that targets their thinking.
Designing landing pages
While creating a landing webpage can seem daunting, it is an essential component of your inbound marketing strategy. This page will house the form through which visitors can request your free ebook. You should use the landing page to explain the benefits of the offer, as well as to encourage the visitor to submit the form. Once visitors complete the form, you should direct them to a thank-you page. You can even post a video to entice them to read your offer.
Popups
Creating popups for inbound marketing can be a powerful tool for increasing conversions. It is important to remember that these ads need to capture the attention of the visitors. The call to actions must stand out from popup content. A countdown timer, for example, could display a limited-time promotion if the reader is visiting the website. This would make visitors want to grab the offer.
FAQ
How do you make good content?
Good content should be interesting, useful, and shareable. The best content includes a call to action. For example, a button or link that allows users to sign up for a free trial or read more about a product or buy something from your website. Also, visuals can be used to easily share your content across different media platforms.
What is one of the main goals of content marketing?
Content marketing provides valuable and relevant information to customers. This can be achieved through various channels, such as email campaigns and white papers. Delivering value is key.
What length should my content marketing campaign last?
This will vary depending on industry and the type of product/service offered.
If you are a shoe seller, for example, you might spend a month designing new shoes. For example, you might launch the product in August and keep updating it throughout year.
If you are selling clothing, one look might be for spring and one for fall. You should always offer something new to your audience so they never get bored.
Your goals determine the length of your content marketing campaign. You may only need one channel for small businesses. To reach large audiences, larger companies might need to consider several channels.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
External Links
How To
Why Make A Content Marketing Strategy? Why Not Now?
It is easy to feel overwhelmed when you start content marketing. However, it's possible to not tackle all the tasks at one time. Start small.
Begin with one thing at a time. It is possible to get overwhelmed and lose your progress if you try too hard. Focus on one thing at the time until you master it.
Start small. Don't be too concerned about perfecting every aspect in your content marketing strategy today. Focus on one piece of content marketing at a time. You will find that you become more comfortable with your content marketing efforts.
Don't forget to build on your past successes. You can build on your previous successes by leveraging your existing network. Reach out to influential people in your industry to ask if your content would be promoted. Or, you can organize an event for bloggers.
It doesn't matter if you haven't created content before. Start with something easy. Perhaps you will write a blog post or host a webinar. Whatever you choose, make sure you can measure its effectiveness.