Why is content marketing so important for your company? Creating brand awareness, generating leads, and building brand authority are just some of the benefits of creating quality content for your website. It is often called a strategy. But what exactly is content marketing? Here's how you can get started.
Increase brand awareness
If you think about content marketing you likely think about the importance and value of brand awareness. Brand awareness is the extent to which your audience recognizes your brand. It is more than being familiarized with a company's name or logo. If you want to be known as a leader within your industry, it is important to establish brand recognition. Content marketing is crucial for many reasons. These are just three reasons why content marketing is important.
Generates leads
A multi-step campaign of content marketing that leveraged outbound and inbound channels generated 4,000 enquiries, 479 being qualified opportunities. This multi-step campaign utilized content marketing to attract and nurture leads. The first step of content marketing is the creation of an ideal customer persona. This persona then provides the basis for creating content around that persona. This persona is then used by content marketers to generate leads via a call to action button located on the page.
Reputation for your brand is enhanced
Brands publishing content can build brand recognition online. There are many factors that influence consumer perceptions. Online research and recommendations by trusted friends can also help consumers make buying decisions. Customers make purchasing decisions based upon the level of content they find about a company or brand. Businesses can increase brand perception and be more attractive to new customers by using content marketing.
Creates brand authority
Your job as content marketer is creating content that can highlight your company's expertise. It is crucial to create content that meets the needs of customers and prospects at all stages of their customer journey. Your customers will be more loyal and trust you if your content is customized to meet their needs. Content marketing plays a vital role in digital marketing, and if done properly, can help you build brand authority.
You can save money
Content marketing offers many advantages in the business world. Traditional marketing methods can be very costly. You might not be able to afford prime advertising space in mass media. Content marketing costs much less up front and offers deeper benefits over the long term. Kapost studied the cost of a content marketing team versus paid search to get the same leads. Despite its low-cost upfront, content marketing has a high ROI and saves money in the long run.
FAQ
Why do I need to have a Content Marketing Strategy. Why not just send emails or post social media updates?
Two main reasons you may choose to ignore a Content Marketing Strategy.
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You might think that email marketing and social media posts are enough to get people talking about your brand.
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If you've never tried email marketing, or posted on social networks, it's easy to assume this type of content is not feasible.
Both of these assumptions are wrong.
Email marketing and social media posts can be great ways to communicate with customers and prospects. However, they aren't enough by themselves.
You can't rely on an email campaign to reach your goals. You need to integrate it with a larger strategy. Your goals will not be achieved by social media posts. They should be part a bigger plan.
This is where your Content Marketing Strategy comes in. This strategy will help you manage the content creation process.
As a consequence, you will be able spend more time on other vital aspects of running your business, such as growing your customer base and increasing conversion rates.
Even though Content Marketing Strategy has many benefits, it doesn’t make it easy.
A strategy can make all the difference.
How effective is content-marketing?
Yes! Hubspot claims that content marketing is one of the three most important digital marketing channels for lead generation.
How many hours per semaine should I dedicate to content marketing
It all depends on your circumstances. There may not be a need for content marketing. Content marketing is not something you should do every day.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
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How To
Why do you need a Content Marketing plan? Why Not Now?
You may feel overwhelmed when you first get started with content marketing. However, it's possible to not tackle all the tasks at one time. Start small.
Begin with one thing at a time. You risk wasting your time and making yourself sick if you do too many things at once. Instead, focus on one thing at a time until you've mastered it.
Start small. Don't stress about perfecting every aspect your content marketing plan. Only focus on one area of content marketing at time. You'll find yourself more comfortable and will naturally increase your efforts.
Profit from your previous successes. Use your network and existing reputation to build upon previous successes. Reach out to industry influencers and ask them if they would be willing to promote you content. Create an event, invite bloggers to it.
Even if you have never written any content before, you should start. Begin with something simple. Maybe you'll write a blog post, launch a webinar, or even just host a live Q&A session. It doesn't matter what, be sure to measure it.