For your B2B content marketing efforts, you must know how to measure the success of your campaigns. For help, refer to the CMI podcast or the online magazine of GE. HubSpot and WeWork also have blogs. Both companies publish interesting content on a regular basis. In each case, you will see that their content is generating leads.
GE's online magazine
GE's online magazine is a perfect example of B2B content marketing that serves a practical purpose to its audience. The magazine, "The Txchnologist," is an online magazine that focuses on the latest technologies and advancements in GE's business while also addressing wider technology issues. The company has grown to be a well-respected resource for technology enthusiasts all over the globe. This approach to B2B content marketing has led to the growth of an audience of loyal readers and prospects.
GE's content can be as varied as its products. Its scientists are engineers, thinkers, and scientists create captivating content for the public. The company partnered closely with Wattpad to produce a series of eight podcasts, "The Message," which has topped iTunes's charts. Although this isn't a great example of B2B-content marketing, it is a good one. It's easy to see why.
CMI's podcast
In addition to the podcast's regular content, the CMI offers a recurring "Rants and Raves" segment and a podcast on b2b content marketing best practices. Interviews with Joe Pulizzi founder of CMI as well as industry experts give valuable insight into how things work and don't work. The podcast has nearly five million monthly listeners, and the topics covered range from best practices in content marketing to examples from the past.
According to CMI research, successful B2B content marketing helps companies of all sizes. A majority of marketers across all sizes report high content marketing success, with between 30 and 27 percent reporting it. Outsourcing is a great way to produce content, whether it is blog posts or full-blown inbound marketing campaigns. This trend is increasing in B2B content marketing. By 2021, 81 percent will be outsourcing this option. That's an increase of 66% last year.
WeWork's blog
WeWork's Blog might appeal to B2B content marketing professionals. While it might be easy to mistake WeWork's blog for consumer-focused content. It's actually written for entrepreneurs who are trying to reinvent the world. Content marketers will have to face the topic as the gig economy grows in popularity. We recommend using the company's blogs to inform your strategy.
A B2B blog, or business-to-business, should have a beginning, middle, and end. Your goal is to deliver valuable content to your target audience. It's more likely that readers will share it with their friends if they find it useful. Plus, it's enjoyable to read. Here are some suggestions for how to use a business blog for business-tobusiness content marketing.
HubSpot Blog
HubSpot blogs can serve as the tactical "Wikipedia" for digital marketers. This blog will help you get started in content marketing. In fact, many of HubSpot's blog posts are actually updated from time to time. Here are some of the top posts. These posts offer tips on how you can maximize the effectiveness and impact of your blog. Content marketing is essential if you want to optimize blog content and increase search engine rankings.
HubSpot blogs for B2B companies are highly curated and include soft CTAs. Some articles contain links to product pages or gated content. In addition, HubSpot includes templates as their primary lead magnets. HubSpot posts almost always include a soft CTA. Along with three to six other related articles, you can see the original post date and whether or not it was recently updated. It is difficult to discern if these articles were manually curated.
FAQ
What is Content Marketing without an Agency?
No! You can create high-quality content with many tools online. Agencies tend to charge higher prices for their services.
How much does content marketing cost?
Content marketing costs vary depending on whether you are looking for an outsourcing solution or if you plan to do everything yourself. Outsourcing content marketing services is usually less expensive than hiring full-time staff, and allows you to scale up quickly when you require more coverage.
HubSpot research shows that outsourcing content production can cost around $5 per lead (for B2B businesses) and $22 per lead (for consumer brands).
But, you don't have to pay a lot of money for content marketing tools. These can be used to create high-converting content.
There are many different ways to optimize content that is optimized for search engines, such as Google and Bing. For example, you could write original articles and guest post on blogs. Or, you could curate content form other websites or reuse existing materials.
If you choose to produce your own content, then you must learn how to make great content. Producing content will become relatively simple once you've mastered it.
First, create simple landing page using WordPress. Next, start building your site. You can then build your portfolio over time.
How many hours per week should content marketing take?
It depends on the situation. Content marketing may not require you to spend much time. However, if you want to drive traffic to your site you will likely need to dedicate at least one hour per day.
Why is content marketing important?
Content marketing is more than just creating quality content. It's about building relationships, engaging people emotionally, solving problems and helping them to solve their problems. This requires an understanding of the online behavior of people.
And this is precisely what Content Marketing Strategy does. Content Marketing Strategy will help you to understand the psychology of your customers in order to best engage them.
It can also increase conversion rates which will help you increase your profits.
You might be asking yourself why you would invest in a Content Marketing Strategy, when so many options are available.
Content Marketing Strategy is far more effective than any other type of marketing.
So whether you are looking to increase brand awareness or sell products, a well executed Content Marketing Strategy is the best way to go.
Are you a SEO expert for Content Marketing? Yes!
SEO professionals understand how search engines such as Google rank pages. They are also familiar with the keywords that should be targeted when optimizing your site.
Is content marketing successful?
Yes! Hubspot claims that content marketing is one of the three most important digital marketing channels for lead generation.
Do content marketing agencies provide the best service?
The majority of content marketing agencies have extensive experience creating content strategy for clients.
Their expertise can save you time and help you to create a personalized plan that is tailored to your needs.
However, not all agencies have the same skills. Some companies specialize only in certain niches, like eCommerce. Others work with specific industries, like law firms.
Ask them what areas they are skilled in to find the agency that is right for you.
Statistics
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
How do I get started with content marketing?
For businesses to reach potential customers and create leads online, content marketing is a powerful tool. This helps you reach potential clients by providing valuable information on products or services.
Content marketing encourages trust among customers, which leads to increased sales conversions.
Create a blog to get you started. Blogs allow you to publish new articles on a user-friendly platform.
This allows people to return to what you have written often. You can also use social media sites, such as Facebook or Twitter, to share pertinent news and information.
YouTube can also be used to create videos. These videos can be used to educate your viewers about topics relevant to your business.
Canva and other tools can be used to create infographics. Infographics can be used to visually represent data. These graphics are excellent for explaining complicated concepts and making information easier to understand.
Your chances of reaching new readers are greater if you post more often and consistently.