As a content marketer, you know how much effort goes into creating high-quality content. From researching your topic, to writing copy and sourcing images, the process can be exhausting and time-consuming. Once your content is published, you can continue to use it. You can reap multiple benefits by repurposing the content you create.
These 8 are benefits of repurposing the content that are particularly useful to content marketers.
- Educate your audience
Repurposing the content you have can be a great way to reach your audience and educate them by presenting their message in different ways that are appealing to different styles of learning.
- Build relationships
By sharing and promoting the content of other content providers, you can build relationships.
- Saving money
Repurposing old content into new assets can save you money.
- Increase engagement
Repurposing existing content can increase your audience's engagement. People may prefer a particular format, such as video or infographic, and will be more inclined to view it.
- Measure performance
Repurposing can help you measure how your content performs across different platforms and formats. It will give you an insight into what's working and what isn't.
- Build your brand
Repurposing content allows you to refine your messaging and target it to different audience segments.
- Improve content performance
Repurposing existing content will help improve its performance. It can be improved by updating it and making it more pertinent to your audience.
- Extend the content lifespan
Repurposing content can help you extend the lifespan of your content by sharing it in new formats or on different platforms.
In conclusion, repurposing content can benefit content marketers, from saving time and money to building authority and generating leads. You can reach new audiences by repurposing existing content. This will also improve the messaging of your material and increase its longevity. Repurposing content allows you experiment with different formats and platform, allowing you to discover new ways of engaging your audience and standing out.
In order to start repurposing the content you already have, first identify your best-performing pieces of material and then brainstorm new ways that this content can be presented in different formats on different platforms. As an example, you can turn a post on your blog into a video or a podcast episode. Or, you can create an infographic using a report or a whitepaper.
Remember that repurposing your content does not simply mean copying it and pasting it into a new platform. Instead, take the time to customize your content to fit the new format or platform and make it as engaging as possible for your audience.
Common Questions
How often should i repurpose the content I create?
Repurposing depends on content strategy and goals. There is no standard frequency. But if you want to get the most out of your content, choose pieces that have been well-received or are evergreen. They will perform better in new formats.
Can I reuse content which has already been repurposed before?
You can repurpose your content, as long as the content is relevant and engaging to your audience. Do not duplicate the content, but do update it as necessary.
How do I know which formats or platforms to repurpose my content for?
Consider who your audience is and what they like to consume their content in. You can experiment to see what formats and platforms generate the most leads and engagement.
How can i avoid duplicate content when repurposing the content?
It is important to ensure that the content is updated and customized for the new format and platform.
How can I determine the success of repurposed content that I have created?
Use metrics to track the success or failure of your repurposed materials. Ask your audience for feedback to determine their satisfaction and engagement with the new platforms or formats.
FAQ
Is content marketing worth spending money on?
Content marketing is a key part of any online strategy. This is a great way to get exposure for your brand. Content marketing isn't just for customers. It makes your brand stand out from others.
Content marketing is all about creating valuable information that people want to consume. Successful companies use content marketing to engage their target audience.
What content marketing agencies offer the best services?
Many content marketing agencies have years of experience in creating content strategies and delivering them to their clients.
Their expertise can save you time and help you to create a personalized plan that is tailored to your needs.
You shouldn't assume all agencies are equipped with the necessary skills. There are some companies that specialize in a specific niche, like eCommerce. Others focus on specific industries such as law firms.
Ask them what areas they are skilled in to find the agency that is right for you.
How does content marketing work?
If someone visits your website, it's because they are looking for something particular. Great if they find what they are looking for. If they don't, they'll move on to the next provider. You can create helpful and relevant information that answers questions, solves issues, and adds value with content marketing. This content can be shared across all platforms (emails, social media, etc.). This ensures that everyone has access to the content.
Is content marketing successful?
Yes! According to Hubspot, "Content Marketing has become one of the top three digital marketing channels for lead generation."
Can I just post links to other sites' content?
Yes! This is link building. It is a great way of increasing traffic to your website by linking back to other sites' content. Be sure to only link to trusted sources.
How do I create engaging content?
Great content can only be created if you write about something you are interested in. You must find topics that you are passionate about if you want to succeed at writing. This is about finding your passion and then sharing it with others. It's one thing to write for yourself, but it's much easier to write for others.
What does it cost to hire content strategists?
A lot of agencies and freelancers can offer content creation services for reasonable prices. Some companies pay more for the experience of the person who is working on the project.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
What are the top content marketing platforms available?
There is no one platform that works across all industries. However, most industries will have at least one preferred tool. Hubspot is a popular tool among marketers because it has been proven to increase conversions by 50%.
Not all tools are created equally. Some tools offer better analytics tracking while others make it easier to collaborate between teams. Others offer A/B testing features that can help improve your content marketing ROI.
Before you decide on a platform, think about the following: What are their pros and cons? It will meet my current needs? What about in two years?
Entrepreneur Magazine identifies the top 5 content marketing platforms.
Content Marketing Platform #1: Marketo Content Studio
Marketo is a provider of enterprise social media management software. It provides a variety of products and services including CRM software, social media publishing tools, and analytics dashboards.
They also offer a content studio that gives businesses access to a library of pre-made templates and graphics that can be modified into customized designs.
This means you don’t need time to create new graphics and write unique content. Instead, you can concentrate on creating compelling content that speaks directly for your audience.
Marketo makes it easy to include images and videos in your blog posts. This allows you to make your posts visually appealing and increase engagement with your readers.
Marketo requires that you upload your files to Marketo in order to edit them.
Trello: Content Marketing Platform#2
Trello is similar with Kanban boards in project administration. They both feature lists of tasks on which users can assign and monitor progress.
Trello allows you to set up individual boards for each team member and give them specific responsibilities. It facilitates information sharing among employees.
However, unlike Kanban boards, Trello doesn't require any special software to run. Trello can be used on almost any device.
Trello allows you to invite others to collaborate on projects, without sharing sensitive data.
This allows you create a private group and give only the most essential details to those who must know them in order to complete a task.
Google Suite 3: Content Marketing Platform
Google offers a variety of products specifically designed for business owners. The company's G Suite includes Google Docs, Sheets, Slides, and more.
It is important to remember that these applications can't be free. Each user must be paid individually. If you intend to use them multiple times, there are many plans that start at $5 per monthly.
You would need two licenses if you wanted to create a document or embed a link from another site.
But if you want to just create one document, it is possible to do so free of charge.
A significant advantage of using Google tools is that they integrate well with other apps like Gmail. Google tools integrate well with other apps such as Gmail, so you can send links to documents by email and store data efficiently in Google Drive.
Content Marketing Platform 4: Hubspot
HubSpot is an extremely popular web-based marketing tool, which offers a variety of functionality.
Users can manage various aspects of their websites, landing pages, and blogs through its platform. Users can track conversions and create automated email campaigns.
HubSpot can also be integrated with Salesforce or WordPress so you can connect to all three.
HubSpot integrates easily with over 200 other third-party software applications. This allows you automate tasks and generate reports using real-time data.
Although HubSpot won't allow you to publish content directly, you can export it in many formats, including HTML and PDF.
HubSpot offers a free trial version when it comes to pricing. However, once you upgrade to a premium account, you have unlimited access.
HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.