It is important to know how to measure success in your B2B content marketing efforts. For help, refer to the CMI podcast or the online magazine of GE. HubSpot's blog or WeWork can be consulted. Both companies provide interesting content on regular basis. You'll find that both companies produce interesting content on a regular basis.
GE's online magazine
The GE Online Magazine is a fine example of B2B Content Marketing that serves a practical purpose to its readers. The online magazine "The Txchnologist", which is also called "The Txchnologist", focuses on GE’s latest technologies and advances, but also addresses the larger technology landscape. The company has grown to become a renowned resource for technology enthusiasts across the globe. This B2B content marketing approach has resulted in a loyal readership and new prospects.
GE's content is as diverse as its products. Its scientists, engineers and thinkers produce engaging content for the general population. The company partnered closely with Wattpad to produce a series of eight podcasts, "The Message," which has topped iTunes's charts. It's not an obvious example of B2B content marketing, but it certainly works. It is clear why.
CMI's podcast
CMI hosts a regular "Rants and Raves" segment and an episode on best practices in b2b marketing. Interviews with Joe Pulizzi founder of CMI as well as industry experts give valuable insight into how things work and don't work. It has close to five million monthly listeners. Topics covered include best practices in content marketing and examples from the past.
CMI research has shown that companies of any size can benefit from successful B2B marketing. Marketers of all sizes report a high level of success in content marketing. Outsourcing is an excellent way to produce quality content, whether it's blog posts or full inbound marketing campaigns. Marketing professionals are increasingly outsourcing B2B content, with 81 per cent of them planning to do so by 2021. This is an increase of 66 per cent last year.
WeWork's Blog
WeWork's blog could be of interest to B2B content marketers. Although it may be easy to mistake the blog of the coliving and coworking provider for consumer-oriented content, the content is actually designed to help entrepreneurs reinvent the world of work. Content marketers will have to face the topic as the gig economy grows in popularity. For this reason, we recommend you consult the company's blog as a guide to your strategy.
A B2B blog, or business-to-business, should have a beginning, middle, and end. The goal is to provide valuable content for a target audience. When it's helpful to a reader, they're more likely to share the post with their networks. Plus, it's enjoyable to read. These are some great tips to use a blog for content marketing business-tobusiness.
HubSpot Blog
HubSpot blogs are the tactical Wiki of digital marketers. This blog provides everything you need to learn about content marketing. HubSpot actually updates many of its blog posts from time to time. Here are some of its most popular posts. These posts can be used as a guideline for how to make your blog more effective. Content marketing is crucial if your blog is to be optimized for search engines and rank higher in search engines.
HubSpot blogs created for B2B businesses are carefully curated. They also include several soft CTAs. Links to product pages and gated content are included in some articles. HubSpot has templates as its primary lead magnets. HubSpot posts almost always include a soft CTA. It displays the original date of each post, as well as whether or not it has been recently updated. There are also three to six related articles. It is hard to tell if the articles were hand-curated.
FAQ
Do I need to hire a writer for my Content Marketing?
No! No. You don't have to hire a professional writer in order to create content for your company. There are many free resources available that can help you get going.
Why should I do content marketing?
HubSpot reports that the average person spends almost two hours per day reading content, on social media and in their newsfeeds. They also watch TV, read magazines, browse websites, listen to podcasts, or look at newspapers. That's a lot spent on content!
Why is content important?
Content plays a key role in any digital marketing campaign. If you want to attract new customers, then you need to create valuable content for them. Blogging is the best method to do this. Blogging allows you to build authority within your niche. This makes you more trustworthy. This trustworthiness increases your credibility, which in turn leads to higher search engines rankings. And when you rank high, you get traffic from organic searches.
What is Content Marketing?
You know what someone is searching for when they visit your site. Good for them if they find the information they seek. But if not, they'll leave and go look elsewhere. Content marketing helps you provide useful and valuable information that answers questions and solves problems. This content can be used across all platforms (social media and email). It will be available to everyone at all times.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
How can content marketing be started?
Companies can reach potential customers online using content marketing. Through providing relevant information about products or services, you can help potential clients to get in touch with you.
Content marketing builds trust with visitors which results in higher sales conversions and profit.
To get started, you can create a blog. Blogs allow you to publish new articles on a user-friendly platform.
This allows people to come back often to read what you have written. You can use social media sites like Facebook and Twitter to share news and information with your followers.
You can also create videos and add them to YouTube. These videos are a great way to educate people about the topics that relate to your business.
Finally, you can create infographics using tools like Canva. Infographics are visual representations of data. They are great for explaining complex concepts and making it easier to digest information.
The more consistent and frequent your posts, the better your chances of attracting new readers.