Kristina is a writer and podcaster. Brain Traffic, her content strategy expert, is founded by Halvorson. Her book, The Content Marketing Blueprint, reveals the secrets to content marketing that will make you money and build a following. She shares her secrets in an accessible book. But what exactly is Halvorson teaching? Here's a quick summary:
Content strategy
Kristina Havorson is your best choice if you are looking for a solid content strategy. She is the founder of Brain Traffic, the author of Content Strategy for the Web and the host of The Content Strategy Podcast. She speaks on content strategy all over the globe, including at Confab's annual content strategy conference. Business owners and marketers recommend her content highly. This article shares her top content strategies to build a strong online presence.
Brain Traffic
When you're in a conference, one of the first things you might notice is the amount of brain traffic. People become so consumed with what they're reading that they may not even notice the content. You aren't the only one. In fact, nearly a quarter report having difficulty finding the content that they are looking for at conferences. That is a problem that's easily solved by making your conference's content useful and interesting for your target audience.
Confab Events
The driving force behind Confab events, Tenessa Gemelke, and her content strategy books are Kristina Halvorson. The conference has been around for 10 years. The two founders have created a unique community for their speakers and have established a distinct niche. We talked with them about how to transform your conference into a live event, active listening and the importance of content strategies.
Author of Content Strategy for the Web
In 2006, she published her first book Content Strategy for the Web. While many had been practicing content strategy prior to Halvorson's debut, she helped lay the groundwork for the discipline. Halvorson hosts conferences on content strategy such as Confab, Button, and so forth. Her podcast, The Content Strategy podcast, features interviews of content strategists from all over the globe. Additionally, her social media presence is impressive.
Host for The Content Strategy Podcast
Brain-traffic's Content Strategy Podcast is a conference on content marketing and social networking. Host Kristina Halvorson has worked with companies such as Google, Adobe, and Button and is a popular speaker at various conferences. She lives in St. Paul with her husband, two children, and their three dogs. Halvorson, in addition her work as a content strategy, also writes articles and blog posts for various publications.
FAQ
What is my ROI when I use a Content Marketing Strategy to Market?
Businesses that use a Content Marketing Strategy have an average ROI of between 5x-10x higher than those that don't.
A Content Marketing Strategy is designed for sales and leads generation.
It is also intended to give valuable insights into your company. These insights can help you make better business decisions like identifying new opportunities or improving customer service.
Let me tell you how much you can make from your Content Marketing Strategy.
It is possible to easily double your overall income.
How long will it take for content marketing to be started?
It depends on how large your business is. Smaller businesses often don't have the resources to invest immediately in content marketing. If you put in the effort, it can really pay off.
How can content marketing strategy help me?
Content Marketing Strategy provides you with access to data you don't normally have. This data allows you to measure which types of content perform better than others.
It will help you determine the best strategies to increase traffic to your website. And it provides insight into your audience's behavior so that you can develop even better content.
This means you can spend less time worrying about what kind of content works and more time focusing on what doesn't.
The Content Marketing Strategy helps you identify the messages that resonate with your audience.
These messages can be used to help you identify the content that they are most interested in. You can use the same content to keep your winning ideas going.
Finally, a Content Marketing Strategy will help you track how your content performs. By sharing content, you will be able to easily identify which types of content converts better.
In short, a Content Marketing Strategy is the key to ensuring your content performs as intended.
How much does it cost for a content strategist to be hired?
There are many agencies and freelancers that can provide content creation services at affordable prices. Some companies may pay more to get the best possible project manager.
Statistics
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
Which are the most effective content marketing platforms?
Although no platform is perfect for every industry, most industries have at minimum one preferred tool. Hubspot has been demonstrated to increase conversions by nearly half, making it a widely-used tool for marketers.
All tools are not created equal. Some tools allow you to track more data, while others facilitate collaboration between different teams. Others have A/B testing capabilities that could help increase your content marketing ROI.
Before you make a choice about which platform to use, consider these: What are its pros and cons? It will meet my current needs? And what about after 2 years?
Entrepreneur Magazine's top five content marketing platforms are listed below.
Marketo Content Studio: Content Marketing Platform #1
Marketo is a provider of enterprise social media management software. It offers a suite of products and services, including CRM software, social publishing tools, and analytical dashboards.
They also offer a content Studio that allows businesses access to a range of pre-made templates as well as graphics that can easily be customized.
This means you don’t need time to create new graphics and write unique content. Instead, you can instead focus on creating compelling content that speaks directly and effectively to your target audience.
Marketo allows you to easily add images and videos to your blog posts. This is one of the reasons Marketo has been so successful. This helps make them visually appealing and increases engagement with your readers.
Marketo won't allow you to edit your image or video files.
Content Marketing Platform#2: Trello
Trello is similar with Kanban boards in project administration. They both feature lists of tasks on which users can assign and monitor progress.
Trello allows team members to create their own boards and assign them specific responsibilities. It allows you to share information among workers in a simple workflow.
Trello does not need special software to function, but Kanban boards do. Trello can be used on almost any device.
Trello is a great way to invite people and collaborate on projects without having access to sensitive data.
This means you can create a private board and show only essential details to those who need to know to complete a task.
Google Suite 3: Content Marketing Platform
Google has many products for business owners. The company's G Suite includes Google Docs, Sheets, Slides, and more.
These applications aren’t free. You will need to pay for each user individually. However, if you are planning to use them all for different purposes, several plans start at $5 a month.
You would need two licenses if you wanted to create a document or embed a link from another site.
However, if you just want to create one document, you can do so for free.
Google tools can be integrated with other apps such as Gmail. This is a huge advantage. Google tools allow you to easily email documents and save data in Google Drive.
Content Marketing Platform 4: Hubspot
HubSpot is an extremely popular web-based marketing tool, which offers a variety of functionality.
It allows users to manage many aspects of their blogs, landing pages and websites through the platform. They can also create automated emails and track conversions.
HubSpot also integrates with Salesforce, WordPress and other platforms so that you can connect them all.
One of the most valuable features of HubSpot is that it integrates with over 200 different third-party apps. This means you can automate processes and generate reports based on real-time data.
While you won't be able to publish content directly from HubSpot, you can export it into many formats, including HTML, PDF, and Word.
When it comes to pricing, HubSpot offers a free trial version. But once you upgrade to the paid account, you get unlimited access to everything.
HubSpot can help you find a blog platform, eCommerce solution or any other tool.