A content marketing platform helps you plan and develop your content according to your conversion funnel. Tofu is used to create brand awareness, while MoFu educates people about the benefits of your solution. Tofu should be educational in nature. BoFu is a way to get people to buy your solution. If you follow the content market framework, your content can be optimized to improve conversion rates.
Tofu-Mofu-Bofu framework
In the Tofu stage, the content should be informative without making a direct sales pitch. It should be informative and explain the benefits of the product or service, as well as address any objections. The content should be authentic and real, with the aim of deepening the relationships. While the overall goal is to close the sale, this content marketing framework also allows for the opportunity to share other information with the consumer.
Mofu, Tofu, and Mofu content are intended to educate and build trust. Bofu, which is the third stage, focuses on converting visitors into customers. The Tofu stage involves high-level educational content, while the Mofu stage is focused on problem-solving content. Trust-building content is the final stage of this funnel. Combine the three types to create content that appeals across a range of buyer types.
Hubspot's Tofu–Mofu–Bofu framework
Hubspot Tofu MoFu BoFu content strategy framework can help you create content that is effective. This framework helps you create content that is based on the buyer’s journey, from awareness to conversion. Tofu increases brand awareness while MoFu educates the prospect and helps them choose a solution. Each step requires different content.
The buyer, at the top of a funnel, is either still learning about the problem or has an idea of what they want. Tofu content however is designed to get attention and can be seen by multiple people. It could be a video, a Facebook ad, or a partnership. However, the medium and mode of delivery will rapidly change in 2021, so marketers should plan to update their marketing strategies.
Framework for pragmatic marketing
It can help you determine which elements are important to achieve your business goals. This involves aligning content, sales, as well as other marketing channels. A pragmatic framework can help you to define your target market and market segments. Your goal is to create a product that will solve a problem that people are facing. It will also help you identify which distribution channels and buying preferences to use to reach those markets. This will allow you to create a profitable product.
A pragmatic approach might work well to reach pet owners. Swiffer(r), a pet-care company, used this strategy to promote its product to pet owners. It highlighted its ability collect and trap hair. They also solicited feedback from customers to learn what their needs were, and what they would like to see improved. They eventually developed products that were designed with the consumer in view. They not only improved their product, but their website also ranked higher because they used a pragmatic framework.
FAQ
What are the benefits of content marketing?
Content marketing helps drive leads and sales by creating high-quality content. Content marketing is a constant stream of quality content that can help promote products and/or services. Content marketing is a great way to increase brand awareness and trust among potential customers. Content marketing can also create a positive image of your company.
What is Content marketing?
This is a strategy that creates valuable, relevant content for your website or blog. This content can include video, images, text, and infographics.
How do I create engaging content?
It is important to find topics that you are passionate about in order to create great content. You must find topics that you are passionate about if you want to succeed at writing. You need to discover what drives you and how that knowledge can be applied to helping others. Writing for yourself is one thing, but when you start writing for other people, you'll notice how much easier it becomes to produce quality content.
What do I need to know about SEO in order to do Content Marketing? Yes!
SEO professionals understand how search engines such as Google rank pages. They also know which keywords to target when optimizing your page.
What are the various content strategies?
Content strategy is a term that encompasses all aspects of the creation, management, distribution, measurement, optimization, and evaluation of content for digital channels. It's not just what you publish on social media sites such as Facebook and Twitter but also what you choose to highlight on your website, blog, and other online properties.
Content strategy is vital because it determines how you will focus your time and effort, the content types you should use, as well as what message you send to your target audiences.
It's all about understanding how content fits into your overall business goals and objectives in order to help achieve them.
Why Content Marketing?
HubSpot claims that "the average person spends nearly 2 hours per day consuming content on social media, in their newsfeeds while reading magazines, browsing the internet, and listening to podcasts. That's quite a bit of content time!
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
External Links
How To
What are the best content marketing platforms?
There is no one platform that works across all industries. However, most industries will have at least one preferred tool. Hubspot, for example, has been shown to increase conversion rates by nearly 50%. This is why it is so popular among marketers.
Not all tools are created equally. Some tools provide better analytics tracking and some allow for easier collaboration among different teams. Other tools have features like A/B testing, which may help you improve your content marketing ROI.
Consider the following before you make a decision about a particular platform: What are the pros/cons of each? Is it going to meet my needs right now? And what about after 2 years?
Entrepreneur Magazine has identified the top five content marketing platforms.
Marketo Content Studio: Content Marketing Platform #1
Marketo is a social media management platform for enterprises. It offers a suite of products and services, including CRM software, social publishing tools, and analytical dashboards.
They also provide a content-studio that provides access to a variety of premade templates and graphics, which can be modified into custom designs.
This means that you don’t need to spend hours writing content or designing graphics. Instead, focus on creating content that is relevant to your audience.
Marketo makes it easy to include images and videos in your blog posts. This visually enhances your blog posts and increases reader engagement.
Marketo is the only way to edit your video and image files.
Trello is the Content Marketing Platform#2
Trello is similar in concept to Kanban boards, which are used for project management. They both feature lists of tasks on which users can assign and monitor progress.
Trello allows you create individual boards for each member of your team and assign them specific responsibilities. It allows you to share information among workers in a simple workflow.
Trello isn't dependent on any special software, unlike Kanban boards. You can use it on practically any device.
Trello makes it possible to invite people to collaborate on projects.
This allows you to create a private forum and only reveal the necessary details to others who need them to complete a task.
Google Suite: Content Marketing Platform 3.
Google has many products for business owners. Google Docs (Sheets), Slides (and many more) are part of Google's G Suite.
This application is not free. Each user will have to be paid separately. You can use them for multiple purposes with many plans starting at $5 per month.
You would need two licenses if you wanted to create a document or embed a link from another site.
However, if you just want to create one document, you can do so for free.
Google tools have the advantage of being compatible with Gmail and other applications. Google tools allow you to easily email documents and save data in Google Drive.
Hubspot 4 Content Marketing Platform
HubSpot, a web-based marketing tool with a lot of functionality, is highly popular.
It allows users to manage many aspects of their blogs, landing pages and websites through the platform. They can also create automated emails and track conversions.
HubSpot is also integrated with Salesforce and WordPress, meaning you can connect all three platforms.
HubSpot integrates with more than 200 third-party applications. This is one of its most important features. This means you can automate processes and generate reports based on real-time data.
Although HubSpot won't allow you to publish content directly, you can export it in many formats, including HTML and PDF.
HubSpot provides a free trial version for pricing. But once you upgrade to the paid account, you get unlimited access to everything.
HubSpot can help you find a blog platform, eCommerce solution or any other tool.