A content marketing platform is a great way to maximize your marketing budget. There are many platforms available, including StoryChief and Percolate. Whatever platform is right for you, it will work for your business. Here are some pros and con of each. Let's look at these options together and determine which is best for our company.
StoryChief
StoryChief can be a great tool for you if your goal is to create a content-marketing strategy. The user-friendly interface will simplify your content-marketing campaigns. You can choose which platforms to publish your content on, automate content publishing, and streamline your content review process. You can also choose to include social media campaigns within your content, eliminating the need to utilize separate tools. With this tool, your content will be promoted across various channels instantly.
Marketing agencies can use the software to create and manage content campaigns that are effective and scale their businesses. It can be integrated with clients' CMS and social media channels for easy collaboration and publishing. StoryChief claims StoryChief will increase customer engagement and sales as well as their digital footprint. Its marketing calendar allows for a holistic view of content performance, and the platform enables marketers to manage all content life cycle aspects in one place.
CoSchedule
If you are looking to create content marketing platforms that help you manage your time, then you have found the right place. CoSchedule's calendar feature allows you to schedule posts, monitor social media and more. Drag-and-drop functionality allows you to easily move campaigns from one month to the next. This allows you to stay in control of all aspects of your marketing and ensures that they receive the attention they deserve.
CoSchedule also lets you create social campaigns without blog posts. You don't need to spend time creating social posts. Instead, use templates to quickly put together a schedule. You can also add just one social media post into a campaign and save it to your template. You can also use CoSchedule to promote past blog posts. The platform can be used to schedule social posts, send emails, and manage ads.
Percolate
Percolate, which is a content platform, can help you create and deliver content. Percolate integrates with many other systems and tools to offer visibility solutions. It has received new funding, and it has recently added premium prospecting features. Read on to learn more about the platform. You will be happy you did.
Its powerful content management software allows marketing teams to manage campaigns from one location. Percolate helps marketers collaborate across departments and teams, and includes enterprise-grade approval chains and an image editor for editing content. Percolate offers customizable topic- and tag analytics that can be used to measure the success of each campaign. It helps marketers create editorial calendars, manage content, and help them to plan for different channels or teams. Percolate can be used to manage social media accounts as well as track user interactions.
HubSpot
HubSpot, a content-marketing platform like HubSpot, can make it easier to attract customers. HubSpot makes it easy for companies to connect with leads by providing value to their users. In addition, the platform tracks user behavior and follows up on those leads. This is an excellent way for your business to achieve its goals. The right platform is essential.
If you're new to content marketing, you might be wondering how to get started. HubSpot can be a powerful tool that will help you to build a solid foundation, attract more leads and convert them into customers. You can make some common mistakes when you use HubSpot. Here are 38 common mistakes HubSpot customers make. Converting leads in to opportunities is one the biggest hurdles.
Scripted
The Scripted content platform provides a range of writing services, collaborative tools, and analytics that can help you monitor and optimize your content's performance. The platform automates the creation of content with tools that allow for collaborative editing, author approval and writing tools. You can also find freelance writers on the platform. Sign up now for a free trial to find a writer or sign up for the paid version to get started with your project.
To use Scripted you need a content strategy. You'll need to create a plan for your content that addresses your business's objectives. This may be a challenging process, and it is important to communicate your content ideas with the rest of your team. Scripted, however, can make the process much easier thanks to its recommendations. The platform's Recommended Content feature makes use of artificial intelligence to optimize content even before it is written.
FAQ
How long does it take to get started in content marketing?
It depends on the size and scope of your business. Smaller businesses often don't have the resources to invest immediately in content marketing. It can be a great investment if you are willing to invest some time.
What are the differences between content strategies?
Content strategy can be described as a broad term that covers all aspects of creating, managing, distributing, measuring, and optimizing content for digital channels. This includes not only what you post on social media sites like Facebook and Twitter, but also what you highlight on your website, blog and other online properties.
Content strategy is important because it defines how you decide where you focus your time and effort, which content types you should use, and what type of messages you send to your audiences.
It's about understanding how content fits into the overall business goals and objectives to help you achieve them.
What is Content Marketing?
If someone visits your website, it's because they are looking for something particular. Great if they find what they are looking for. But if not, they'll leave and go look elsewhere. Content marketing allows you to create valuable and useful information that solves problems and answers questions. This content is easily accessible across all channels (email, social media, etc.). This ensures that everyone has access to the content.
Which content marketing agencies are the most effective?
Many content marketing agencies have years of experience in creating content strategies and delivering them to their clients.
Your knowledge will save you a lot of time and effort. They can create a customized plan that meets your specific needs.
But you shouldn't assume that all agencies possess the skills needed. There are some companies that specialize in a specific niche, like eCommerce. Others are specialists in particular industries, such law firms.
Ask them to identify the areas that they specialize in, and then find the right agency.
Why do I need a Content Marketing Strategy to succeed? Why should I not only send out emails, but also post social media updates.
There are two main reasons that you might ignore a Content Marketing Strategy.
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Perhaps you think email marketing and social networking posts are enough for people to talk about your brand.
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This type of content might not be practical if you haven’t yet tried social media posting or email marketing.
Both assumptions are incorrect.
Email marketing and social media posts are great ways to connect with prospects and customers. But they don't suffice by themselves.
An email campaign alone won't help you reach your goals. Instead, it needs to be part of a larger strategy. You can't rely on social media to help you reach your goals. They should be part and parcel of an overall strategy.
This is where the Content Marketing Strategy comes into play. You can control your entire content creation process by having a clear strategy.
You'll have more time to concentrate on other important aspects of running your company, such as growing your audience and increasing conversions.
While there are many advantages to having a Content Marketing Strategy in place, it does not make it easy.
However, a strategy is a key to success.
How effective is content marketing?
Yes! According to Hubspot, "Content Marketing has become one of the top three digital marketing channels for lead generation."
Can I simply post links to other sites content?
Yes! It's called link building. It's a great way increase traffic to your site by linking to other sites. But only link to reliable sources.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
External Links
How To
How to Create a Video for Content Marketing?
The best way to communicate with your audience is through content marketing videos. By sharing stories that matter to them, they help you connect with your target market. How can you make these videos stand out from others? Here are some tips to create videos that get noticed.
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You should first know when creating a video that there's no such thing as "one size fits all." You want to tailor your video to speak directly to your audience. If what you're trying to say doesn't apply to everyone who watches your video, then why would anyone else watch it?
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Don't choose the cheapest platform when choosing a platform. YouTube, Vimeo (Facebook Live), Periscope and Instagram are some of the platforms that you can choose from. You have many options and different benefits. If you make the right choice, you can save money and increase your engagement.
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Don't forget to include subtitles when filming! This helps people to understand your language barriers, and makes your videos more easily understood.
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Finally, ask yourself these questions before you start: To whom am I speaking? What is the purpose of this video? And what does this video mean to you? When you answer those questions, it will make creating videos so much easier!