When deciding on your social media advertising strategy, there are many factors to consider, including user demographics, video content and mobile devices. To make the most of your advertising efforts, analyze user behavior across all these channels. This will ensure that you maximize your return. For your brand to succeed, you need to know the most important statistics. After reading these statistics, you will be able to determine which strategies work best for your brand.
Mobile devices
The number smartphone users is steadily increasing. In 2017, 85% of internet users had a phone. This is an increase of 35% from last year's 35% smartphone owners. This new group tends to include college-educated young people who are high earners. Mobile phone users often live in urban areas. And men and women own roughly equal numbers of smartphones. For these reasons, marketers should keep in mind the demographics of the device users to determine which channels are most likely to convert them into customers.
Among the demographics that consume media, the most common use of a mobile device is shopping. More than four hours are spent on their mobile phones by mobile users. Most mobile users are ready to buy and more likely to make a purchase than their desktop counterparts. Mobile internet usage will surpass desktop internet use by 2020. By 2020, almost 40% of all ecommerce transactions on mobile devices will be done via mobile devices. 50 percent of smartphone users also use their phone before brushing teeth.
Shared video content
Video content is more likely to generate social media engagement than any other content. Breadnbeyond reports that video content has a higher chance of generating more response than any other type. Here are some stats to help you plan your social marketing strategy. Read on to discover the benefits of video marketing and how to get started.
People are now watching more online videos than ever. In addition, video is a more popular medium for consumers to interact with brands. Biteable says that nearly half of internet users watch online videos each week. Marketing professionals can be encouraged by the fact that these users are typically young and financially secure. YouTube users spend on average 1.3 hours per day watching videos.
Frequency
To determine which campaigns will be most effective, it is critical to recognize differences in ad frequency. You can easily identify which campaigns are producing most results so you can make adjustments to your ads. Here are some methods to segment ad frequency data according to campaign. A bar chart is a great way to visualize these differences. An excel sheet can be used to record statistics per campaign. You should also be aware that certain actions will reset the learning phase of your ads, so it is important to track these changes regularly.
Social networks use their own algorithms to determine the best times to post and reach posts. It is not effective to publish multiple posts daily in order to increase organic reach on Facebook. It is far more beneficial to post one update per audience. Similar results were observed with LinkedIn, Twitter, Instagram. Facebook's midday post is the most effective. Similarly, Instagram has shown preference for videos and live video.
User demographics
Social media advertising can be used to better target your audience. For example, in the last four years, the percentage of people aged 25-49 on Facebook has almost doubled. Twitter users are also younger. 26% (or 26%) of its user base, is between the ages 30 and 49. Instagram's user base is younger as 35% are between 25-34 years old and 30% are between 18-24 years. The demographics you offer depend on the product/service.
Although it might seem daunting, using user demographics to help with social media advertising can help you identify the best platforms for your audience. The first step is to understand your audience. It is important to understand your audience and the demographics that they come from. A survey revealed that two-thirds of Americans spend two hours on average per day on social networking sites. While this is still not a large percentage, it is a significant factor to keep in mind when deciding which social media platform to use.
FAQ
How can I measure success when using content marketing?
There are many different ways to evaluate the effectiveness your content marketing strategy.
One good measurement tool is Google Analytics. This tool lets you see where your targeted traffic comes from and what pages they visit most frequently.
It also shows you how long each visitor stays at your site before they leave.
You can then use this information to improve your content to get people's attention and keep them engaged for more extended periods.
These questions can also help you determine the success of your content marketing efforts.
My email newsletters are providing value for my subscribers. What proportion of my mailing list has become paying members? How many people have clicked through my landing page? Does clicking through result in higher conversion rates?
These are all important metrics that you should track and monitor over time.
Another way to measure your content marketing success? Look at how often people share links to your content on social networks.
It's worth starting now, if it isn't already. It could make all the difference in whether you are seen or ignored in your industry.
How can you create quality content?
It is important to find topics that you are passionate about in order to create great content. Writing is a passion. This involves understanding your personality and sharing that knowledge with others. You'll be amazed at how easy it is to create quality content when you write for yourself.
How does Content Marketing work?
If someone visits your website, it's because they are looking for something particular. Great if they find what they are looking for. They'll go elsewhere if they don't find what they need. With content marketing, you create useful and helpful information that answers questions, solves problems, and provides value. This content is easily accessible across all channels (email, social media, etc.). You can use this content across all platforms (social media, email, etc.) so that people always have access.
What are the 7 steps of content marketing?
The seven-step process to content marketing is:
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Identify the problem
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Learn what is working right now
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Create new ideas
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These strategies can be developed
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These are the best!
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You can measure the results
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Keep going with the same process until something works.
This method has been proven to work for small and large companies.
How much does content marketing cost?
Prices for content marketing vary depending on whether the solution is outsourced or managed by you. Outsourcing content marketing services are usually cheaper than hiring full-time employees, allowing you to scale quickly when you need more coverage.
HubSpot research indicates that the average cost of outsourcing content production for B2B firms is $5 per lead, while it costs $22 per consumer brand lead.
However, there are many resources online that provide content marketing tools for free that can be used to create engaging content and convert.
You have many options to optimize content for search engines such as Google and Bing. There are many ways to optimize content for search engines like Google and Bing. You can write original articles, guest blog on blogs, collect content from other websites, or repurpose materials.
You will need to know how to create great content if you decide to go the self-produced content route. Once you learn it, creating content will become easy.
To start, create simple landing pages in WordPress. Next, build your site. This will allow you to build a portfolio.
Is content-marketing easy to measure?
Yes! It's part of the process. This helps you to determine if your efforts were successful or if you need to make adjustments.
It is possible to track the number of visitors from different sources, including organic search, email and social media. You can also track conversions such as sales leads or purchases.
These metrics will show you which pieces performed well and highlight your most important opportunities.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
How to write a press release that is effective
Press releases are a great tool to establish credibility and authority within your niche. They can help you establish connections with journalists and other influential people.
But many business owners struggle to write a press release because they lack the skills required to craft compelling copy.
Here are some tips for creating your next press release.
Know Your Niche
Before you write your press release, make sure you understand your niche. This means knowing what makes you unique, what sets you apart from competitors, and what makes you different than everyone else.
For example, suppose you're a real estate agent. If you are a real estate agent, it might be worth including information about your professional affiliations such as the association to which you belong and how long have you been practicing in this industry. Also, you might mention your ability to work with clients and offer excellent customer services.
Include Keywords In Your Title
The title of your press conference is often the most crucial part of the document. It's often the first thing that search engines see in your press release, so make sure it grabs everyone's attention.
Keywords related to your product/service are key words that make titles great. For example, if your business sells custom-made wedding dress, you might use words like "bridal gowns", "wedding dresses", or "customized wedding dresses".
Make Sure Your Headline is Relevant
Your headline is the first sentence in your press release. It is the first line people read in your press release so it should be catchy and pertinent.
A press release is a first attempt at creating one. You may not know exactly what type of content will work best. So, try testing various headlines against each other. See which ones generate the highest click rates.
Google also allows you to do a search for the company name, along with "press releases". The top results will provide you with a good idea about what topics work well.
You may have heard the expression, "Write for your own sake, but publish for other people." This is true. However, you should not just publish a press release without considering who your audience might be.
Use To Write
Most press releases contain three sections:
Each section contains specific elements that help readers quickly grasp the main points of your message.
Executive Summary
This section is typically the shortest. It typically contains one paragraph that summarises your press release.
Body
This area is where you will provide information about your product. This space is used to explain why you think your products or service are valuable.
Conclusion
This is the final section of your press release, and it includes two paragraphs. The first paragraph should summarize the main points from your body. End on a positive note by sharing something about your business.
Let's take an example:
"My new book offers practical advice to anyone who wants to improve their fitness and health. I hope that my book helps me achieve my personal goals.
Make sure to include URLs
It's a good practice to include a link on a press release to your website. Did you know that there are many types of links?
A quick overview of the various types of links you should include with your press release:
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Email: Be sure to include the URL of your press release in an email.
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Social media: Add buttons for social media sharing to your website. This will allow users to share your press release and link to your website.
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Blog: Write an article about your press releases. In the text, include a link back to your press release.
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Website: Use the URL in your press release to link directly to your site.
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Directory Submissions: Send your press release to directories like Digg or Yahoo! Press Release Directory.