If you've been wondering whether infographics are a good example of content marketing, you're not alone. These visual aids work well for communicating and educating your primary target audience. Health & Style has created an infographic that is easy to share. This infographic has been shared more than 26,000 times on social media. In this article, we'll explore some examples of infographics as well as some strategies you can use in your own content marketing efforts.
Gymshark's content marketing strategy
When we think of content marketing, social media is often the first thing that comes up. However, did you know that Gymshark uses social media as a part of its marketing strategy? The gymshark team is active on many social media platforms, and has millions of followers. The gymshark team uses these channels to build brand awareness, feature fitness freaks and announce new collections. The gymshark team shows how to make social media work for you to raise brand awareness.
The company has mastered the art of creating valuable content for its customers. Instead of telling customers only about the services and products they offer, the company takes the time to educate their customers about the many benefits of a fitness regime. The brand values its customers and seeks feedback to help build community. These efforts encourage loyalty and increase conversion rates.
HubSpot's Beginner’s Manual to SEO
Effective SEO content marketing strategies start with a solid content strategy. If you organize content into topics, it is possible to create relevant content that ranks highly in Google search results. Your blog posts can help you get traffic through email marketing and social media, as well as backlinks. You will also be a recognized industry expert. How can you get the most out of this strategy? Here are some ideas to get you started.
First, it is essential to learn how to evaluate your SEO efforts. It is best to use a tool to track your metrics and give you an overview about Google's algorithm. HubSpot.com provides an SEO ebook which can be downloaded to begin tracking your efforts and making any adjustments as necessary. This eBook is a good starting point for a new search engine optimization (SEO) because it explains all aspects of content marketing.
LeadPages's content marketing strategy
LeadPages can help you attract people to your landing pages with a number different strategies as a content platform. The company has seen a lot of success, with over 16,000 customers paying and $3.5 million in revenue within its first nine months. The company also offers several free resources to its users, including two eBooks, ten case studies, and eight infographics. ConversionCast is a podcast about marketing hosted by Tim Paige. Paige is a well-known podcaster. In addition to this, the company hosts webinars and other content that aims to help marketers improve their marketing strategy.
LeadPages has proven that email marketing is key to increasing traffic. The company also uses video content as part of its Email List Building webinars. Leadpages gathers leads by registering webinar participants with their email addresses. Leadpages also offers a range of content upgrades to increase targeted traffic. This includes free templates, detailed training courses, and webinars.
FAQ
Should I hire someone to write my Content Marketing content?
No! It doesn't take a professional writer or editor to produce content that will benefit your business. There are tons free resources to help you get started.
What is the value of content marketing?
Content marketing is an integral part of any online business strategy. It is also a very effective way to increase brand exposure. Content marketing can not only be beneficial for customers, it also helps you stand out in the crowd.
The goal of content marketing is to create valuable information that people will want to read. Successful companies use content marketing to engage their target audience.
What does Content Marketing look like?
Your site is visited by someone who is looking for something. Good for them if they find the information they seek. They'll go elsewhere if they don't find what they need. With content marketing, you create useful and helpful information that answers questions, solves problems, and provides value. This content can also be used on social media, email and other platforms. so people will always have access to it.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
What are the top content marketing platforms available?
While no platform works for all industries, there are some that work well in certain industries. Hubspot has been demonstrated to increase conversions by nearly half, making it a widely-used tool for marketers.
All tools are not created equal. Some tools allow you to track more data, while others facilitate collaboration between different teams. Others have A/B testing capabilities that could help increase your content marketing ROI.
So before you choose a particular platform, consider the following: What are the pros and cons of each? What will it do for me now? And what about after 2 years?
Entrepreneur Magazine lists the top five content-marketing platforms.
Content Marketing Platform #1: Marketo Content Studio
Marketo, a software company that provides enterprise social media management software, is available. Marketo offers a range of products and services that include CRM software, social publishing tools and analytic dashboards.
They also offer a content Studio that allows businesses access to a range of pre-made templates as well as graphics that can easily be customized.
This means you don’t need time to create new graphics and write unique content. Instead, you can concentrate on creating compelling content that speaks directly for your audience.
Marketo makes it easy to include images and videos in your blog posts. This allows you to make your posts visually appealing and increase engagement with your readers.
The downside is that if you want to edit your video or image files, you'll have to upload them to Marketo first.
Trello, Content Marketing Platform #2: Trello
Trello is similar in concept to Kanban boards, which are used for project management. Both feature task lists that users can assign to each other and track progress.
Trello allows you to set up individual boards for each team member and give them specific responsibilities. It also provides a convenient workflow for sharing information between workers.
Trello, however, doesn't need any special software to work. So you can use it on virtually any device.
Trello makes it possible to invite people to collaborate on projects.
This means that you can create a private Board and share only the most important details with those who need it to complete a task.
Google Suite Content Marketing Platform 3
Google has many products for business owners. Google Docs (Sheets), Slides (and many more) are part of Google's G Suite.
These applications aren’t free. You'll need to pay per user. If you intend to use them multiple times, there are many plans that start at $5 per monthly.
Two licenses are required to be able to create and embed links from other websites.
However, if you just want to create one document, you can do so for free.
Google tools integrates well with Gmail, which is a significant benefit. Google tools allow you to easily email documents and save data in Google Drive.
Content Marketing Platform 4: Hubspot
HubSpot has a great reputation as a web-based advertising tool. It offers many functions.
It allows users to manage many aspects of their blogs, landing pages and websites through the platform. You can use the platform to create automated emails or track conversions.
HubSpot is also compatible with Salesforce and WordPress. This means you can connect all three platforms.
One of the most valuable features of HubSpot is that it integrates with over 200 different third-party apps. This allows you automation and reports generation based on real-time statistics.
You won't have the ability to publish content directly via HubSpot. However, you can export it to many formats, such as HTML, PDF, Word.
HubSpot provides a free trial version for pricing. After you upgrade, you will have unlimited access to everything.
HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.