To learn the basics of social marketing, you can enroll in a course. LOCALiQ University, Northwestern University, Coursera and Facebook Marketing Associate Certification are all good options. But which one is right for you? Read on to discover the pros and cons of each option. Keep reading to learn more about social media marketing courses.
LOCALiQ
LOCALiQ is a digital marketing agency with over 260 communities nationwide, and their online marketing social media course can help any business use these platforms to grow. From how to use Buffer and Google+ to how to optimise your posts for local SEO, this course covers it all. It also covers how influencers can be built and how to create an automated online marketing strategy. This course does have some nice features.
Northwestern University
Learning how to listen is the first step in mastering social media. This course will show you techniques and strategies that can be used to create a successful strategy for social media. You'll also learn about the most effective marketing tactics, such as using focus blogs and infographics. This course is available on Coursera free of charge, but certification is required. It will take you approximately three to 4 weeks to complete the course modules. You will receive a certificate once you have successfully completed the course.
Coursera
Coursera's social media marketing course teaches students the latest trends and techniques to reach a broad audience. The online course is about social media marketing. The course covers topics such social trends and businesses, as well basic knowledge of each platform. Coursera offers a growing variety of specializations in social media marketing. Coursera also offers financial assistance to qualified students in order to make learning more enjoyable.
Facebook Digital Marketing Associate certification
A certification test is required to become a Facebook Digital Marketing associate. These exams are intended for entry-level social media marketers who want to grasp the basics of marketing. These exams cover fundamental concepts such as creating and using ads. The tests are also great for students studying for the social media marketing track in college, as well as people with some experience. The cost of the exam varies depending on where you are located. A Facebook certification exam costs between $150 and $150 USD.
Aptly
Aptly's course in marketing social media will help you use Facebook, Instagram and Twitter to build your company. Anke Audenaert, a UCLA Anderson School of Management adjunct professor, is the course instructor and CEO of Aptly. She's also taught courses in the same series for Linkedin and Twitter. The class lasts 65 minutes and covers everything, from personal branding to optimizing social media presence. The class will teach students how to manage your posts, create content, analyze data and improve the effectiveness of their posts.
FAQ
How many hours should I devote to content marketing each week?
It all depends on what your situation is. It may not be necessary to invest much time in content marketing. Content marketing is not something you should do every day.
How much does it cost to hire a content strategist?
Plenty of freelancers and agencies are available to provide content creation services at reasonable prices. Some companies pay more for the experience of the person who is working on the project.
What is the point of a content-marketing strategy?
Content marketing is more than just creating quality content. It's about building relationships, engaging people emotionally, solving problems and helping them to solve their problems. This requires a deep understanding of how people act online.
This is exactly what Content Marketing Strategy is all about. Content Marketing Strategy will help you to understand the psychology of your customers in order to best engage them.
It can also increase conversion rates which will help you increase your profits.
You might be asking yourself why you would invest in a Content Marketing Strategy, when so many options are available.
Content Marketing Strategy is more efficient than any other type marketing.
A well-executed Content Marketing Strategy will help you build brand awareness and sell products.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
External Links
How To
What are the best content-marketing platforms?
Although no platform is perfect for every industry, most industries have at minimum one preferred tool. Hubspot is a popular tool among marketers because it has been proven to increase conversions by 50%.
All tools are not created equal. Some offer better analytics tracking, others allow for easier collaboration between different teams, and others offer features such as A/B testing that may improve your content marketing ROI.
Before you make a choice about which platform to use, consider these: What are its pros and cons? Does it suit my needs now or in the future? And what about after 2 years?
Entrepreneur Magazine's top five content marketing platforms are listed below.
Marketo Content Studio - Content Marketing Platform #1
Marketo provides enterprise social management software. It offers a wide range of products, including CRM software and social publishing tools.
They also offer a content Studio that allows businesses access to a range of pre-made templates as well as graphics that can easily be customized.
This means you don't have to spend hours designing new graphics or writing unique pieces of content. Instead, you can concentrate on creating compelling content that speaks directly for your audience.
Marketo makes adding images and videos to blog posts easy. This helps make them visually appealing and increases engagement with your readers.
Marketo will not allow you to edit video or images files.
Trello, Content Marketing Platform #2: Trello
Trello is similar to Kanban boards in project management. Both provide lists of tasks which can be assigned to users and monitored for progress.
Trello allows for you to create boards for each team member, and assign them specific responsibilities. Trello allows workers to easily share information.
Trello, however, doesn't need any special software to work. Trello can be used on almost any device.
Another key difference is that Trello lets you invite people to collaborate on projects without having to share sensitive data.
This allows you create a private group and give only the most essential details to those who must know them in order to complete a task.
Google Suite Content Marketing Platform 3
Google offers a range of products tailored to business owners. The company's G Suite includes Google Docs, Sheets, Slides, and more.
These applications aren’t free. Each user will be charged separately. But if you plan to use them for multiple purposes, many plans start at $5 per month.
To create a new document and embed a link to another website, two licenses would be required.
If you are only looking to create one document, however, you can get it for free.
A significant advantage of using Google tools is that they integrate well with other apps like Gmail. This means you can easily send links to documents via email and efficiently store data in Google Drive.
Hubspot Content Management Platform 4
HubSpot is an extremely popular web-based marketing tool, which offers a variety of functionality.
Its platform lets users manage various aspects of websites, landing pages, or blogs. They can, for example, create automated emails to track conversions.
HubSpot is also integrated with Salesforce and WordPress, meaning you can connect all three platforms.
HubSpot's integration with over 200 third-party apps is one of the best features. This allows you to automate processes and create reports based upon real-time data.
Although HubSpot will not allow you to publish content, you are able export it into many formats such as HTML or PDF.
HubSpot provides a free trial version for pricing. You get unlimited access to all content once you upgrade to a paid account.
So whether you are looking for a blog platform, an eCommerce solution, or anything else, try out HubSpot today.