As a content marketer, you know how much effort goes into creating high-quality content. It is a long process that can be tiresome, starting with researching the topic and ending up writing your copy. After your content is posted, you do not have to stop. Repurposing content can help you get the most out of your work and reap many benefits.
Here are some 11 reasons why repurposing existing content is beneficial to content marketers.
Time Saving
Repurposing your content will save you time, since you won't be starting from scratch to create new content.
Increase Website Traffic
You can use repurposing to increase your website traffic. Create new pages or articles that have links back on your site.
Boost SEO
You can boost your website's rankings by repurposing content.
Repurposing content can help you build your brand by reinforcing your key messages and values across multiple platforms.
Generate leads
By repurposing the content, you can increase your lead generation by offering different types and segments of content assets.
You can save energy
By repurposing your content, you can save time and energy. Instead of constantly creating new material, you can focus on promoting the existing content.
Build authority
Repurposing content can help you establish yourself as an authority in your field, as you can share your expertise across multiple platforms.
Build relationships
Repurposing content can help you build relationships with other content creators by sharing and promoting their content.
Build trust
By presenting the same message across different platforms, you can build trust among your audience.
Improve content performance
Repurposing can help you increase the performance of existing content. This is done by making your content more relevant for your audience and refreshing it.
Reach a new audience
Repurposing existing content will allow you to reach new audiences with the same message. It will also increase the chances that your content is seen and shared.
In conclusion, repurposing content can benefit content marketers, from saving time and money to building authority and generating leads. Repurposing content allows you to reach new audiences and improve your message. It also extends the life of your content. Repurposing your content also lets you experiment with various formats and platforms. It helps you discover ways to engage audiences and stand out.
In order to start repurposing the content you already have, first identify your best-performing pieces of material and then brainstorm new ways that this content can be presented in different formats on different platforms. You could convert a longer article or blog post into an audio or video podcast episode or infographic.
Remember that repurposing does not mean just copying and paste your content into a brand new format. Customize your content so that it fits the new format or platforms and is as engaging as you can for your audience.
The Most Frequently Asked Questions
How often should I repurpose my content?
Repurposing depends on content strategy and goals. There is no standard frequency. You should repurpose content which has been successful or is timeless, since these pieces will likely be more effective when repurposed in other formats.
Can I reuse a piece of content that's already been repurposed previously?
You can repurpose your content, as long as the content is relevant and engaging to your audience. However, be sure to update the content as needed and avoid duplicating content across different formats or platforms.
What platforms or formats should I repurpose my content to?
Consider your audience's preferred platforms and formats for consuming the content. You can experiment to see what formats and platforms generate the most leads and engagement.
How do I avoid duplicate-content penalties when repurposing existing content?
Don't duplicate content. Instead, update and customize the content to the new platform or format.
How can I evaluate the success of my repurposed materials?
Monitor metrics such as social shares, website traffic and lead generation in order to evaluate the success your repurposed contents. Ask your audience for feedback to determine their satisfaction and engagement with the new platforms or formats.
FAQ
How to Use Blogs to Generate Leads in Your Business
Online leads are crucial to B2B companies' success. Many businesses fail to convert qualified traffic despite this fact. So if you are wondering why this happens, here are five reasons you may not have been generating effective leads.
Reason 1 - You Aren’t Optimizing Your Website. Even if You have a Blog, You aren’t Making Money. Blogging is a great method to attract new customers. If your blog posts don't solve problems for your target market, you won’t make money.
Optimize your blog so it can be profitable. This increases the likelihood of people finding your blog post.
After they find your blog article, make sure that you offer value by answering their queries and providing solutions as soon as possible.
Keyword Toolbox, a keyword research tool that allows you to search for keywords, is the best way. You can then add the keywords to your page title or meta description, as well as to your body text.
CTAs should also be placed throughout your blog. CTAs also encourage readers to take actions such as signing up or purchasing products.
These actions increase the chance of a sale, and they give you insight into which information users are interested.
Check out our guide How to Start a Successful Blog.
Reason 2: Your brain doesn't know what to write about. Once you start writing, you will find that the ideas come quickly, but then they stop!
It takes time and effort to establish yourself as an authority in your niche. You must write on topics that will interest your potential clients to be able to do this effectively.
Your goal in writing is to answer "Why should I Hire You?" When writing, keep your focus on solving problems.
This will help you stand out from other businesses that may just be trying to sell products.
In addition to helping your prospects, your blog needs to be helpful to them. Your expertise can be used to educate others. For instance, you might talk about the latest trends within your industry or share money-saving tips for home improvement projects.
Your viewers will appreciate the links to relevant resources. These could include videos or articles by experts in your field.
Reason 3: You Don't Have Any Clients, And You Don't Want Them - You Just Need To Make More Sales Now!
You cannot build a profitable business overnight. Building trust and rapport with your target market takes time.
If you are not ready to make connections with potential clients, then you don't really need to spend hours on content creation. Instead, post ads on social networking sites like Facebook or LinkedIn.
Avoid wasting money on useless advertising. Create ads that are based on your ideal client's demographics to avoid wasted money. For instance, if you run a website design company, you probably have many female clients.
Instead of targeting all males, you could target females by location, age group, income and many other criteria.
When you've set up your ad and received a click-through, send a message to your customers.
Don't forget that you don’t have to pay per person who visits the site. Some accessible traffic sources generate more sales than paid ones.
One example is hosting a contest for those who sign up via email. You could even offer gifts for people who sign up to your mailing lists.
Here's the key: Find creative ways to draw visitors without spending too little.
Reason 4: Advertisement is not feasible - you are too busy running your business to spare the time.
Prioritize your work over your company. For example, if you are too busy running your business to advertise it, then you won't be able to grow.
If you feel overwhelmed by the number of tasks you have to complete each day, you might not prioritize them correctly.
You can start by getting organized. You can set aside an hour each week to review your work and plan what you should do during the rest.
Once you start, you will notice how much easier it is to manage everything else.
How do you make content that is good?
It is important to have interesting, useful and shareable content. The best content will have a clear call for action. This could be a link or button that allows readers sign up for a trial, read more about your product, or order something from your site. Also, visuals can be used to easily share your content across different media platforms.
What length should my content marketing last?
It depends on your goals. Businesses may be looking for immediate results, while others want long-term growth. We recommend that you begin with three months worth of consistent content creation, and then review your work after that time.
How much does it cost to hire a content strategist?
There are many agencies and freelancers that can provide content creation services at affordable prices. However, some companies choose to pay more because they value the expertise of the person working on the project.
Is Content Marketing Strategy right to me?
If you already know what you want to say, then a Content Marketing Strategy will work perfectly for you.
These are just a few questions that you can ask yourself to help get you started.
Does my business need to communicate something specific? Or should I create content that appeals to a wider audience?
Do I want my efforts to convert visitors into buyers or generate leads?
Is it one product I am trying to promote or multiple products
Am I interested in reaching people outside of my industry?
If you answered "yes", to any one of these questions, then a content marketing strategy is just what you want.
Statistics
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
What are the top content marketing platforms available?
Although no platform is perfect for every industry, most industries have at minimum one preferred tool. For example, Hubspot has been proven to increase conversion rates by almost 50%, so its software is widely used among marketers.
There are many tools out there that offer different features. Some offer better analytics tracking, others allow for easier collaboration between different teams, and others offer features such as A/B testing that may improve your content marketing ROI.
So before you choose a particular platform, consider the following: What are the pros and cons of each? What will it do for me now? And what about in 2 Years?
Entrepreneur Magazine's top five content marketing platforms are listed below.
Marketo Content Studio is the #1 Content Marketing Platform
Marketo is a social media management platform for enterprises. It provides a variety of products and services including CRM software, social media publishing tools, and analytics dashboards.
They also offer a content studio that gives businesses access to a library of pre-made templates and graphics that can be modified into customized designs.
This means that you don’t need to spend hours writing content or designing graphics. Instead, focus on creating content that is relevant to your audience.
Marketo allows you to easily add images and videos to your blog posts. This is one of the reasons Marketo has been so successful. This makes them more visually appealing and improves engagement with readers.
Marketo will not allow you to edit video or images files.
Content Marketing Platform#2: Trello
Trello is similar to Kanban boards in project management. Both provide lists of tasks which can be assigned to users and monitored for progress.
Trello allows team members to create their own boards and assign them specific responsibilities. Trello also allows for easy information sharing between employees.
However, unlike Kanban boards, Trello doesn't require any special software to run. Trello can be used on almost any device.
Trello makes it possible to invite people to collaborate on projects.
This means that you can create a private Board and share only the most important details with those who need it to complete a task.
Google Suite - Content Marketing Platform 3
Google offers many products that are specifically tailored for business owners. Google Docs (Sheets), Slides (and many more) are part of Google's G Suite.
It's important to note that these applications aren't free. You will need to pay for each user individually. Many plans start at $5 per user if you want to use them for multiple purposes.
For example, if you want to create a document and embed a link from another website, you would need to purchase two licenses.
If you are only looking to create one document, however, you can get it for free.
Google tools have the advantage of being compatible with Gmail and other applications. Google tools integrate well with other apps such as Gmail, so you can send links to documents by email and store data efficiently in Google Drive.
Hubspot Content Marketing Platform 4
HubSpot, a web-based marketing tool with a lot of functionality, is highly popular.
Its platform lets users manage various aspects of websites, landing pages, or blogs. You can use the platform to create automated emails or track conversions.
HubSpot can also be integrated with Salesforce or WordPress so you can connect to all three.
HubSpot integrates easily with over 200 other third-party software applications. This allows you automate tasks and generate reports using real-time data.
Although you will not be able publish content directly through HubSpot, it is possible to export it in many formats including HTML, PDF and Word.
When it comes to pricing, HubSpot offers a free trial version. After you upgrade, you will have unlimited access to everything.
HubSpot can help you find a blog platform, eCommerce solution or any other tool.