If you are considering creating a Facebook business page, you will need to follow a few steps that can help you make the most of your page. Begin by filling in as much detail as you possibly can about your business. Your users and Facebook algorithms will appreciate the more information you provide. Profile pictures and cover photos are important visual elements of a Facebook business page, so make sure to add more than a logo to them. You can add videos to your cover photo.
Optimize the profile picture and cover image for different dimensions
Make sure your profile and cover photos are optimized for different dimensions when creating a Facebook business page. The profile picture's cover photo sits at the top. It's important to ensure your profile image doesn't hide any important information. To modify it, hover over the bottom-right corner.
Remember that your profile and cover photos can be resized to fit different sizes when you create a Facebook page for your business. Mobile users' covers photos should measure 820 pixels in width by 315 inches tall. Desktop users' photos should measure 820 pixels across and 640x360 pixels respectively. Facebook will reduce images that are smaller than this size and make them blurry. Therefore, use an appropriate image size and save it as a PNG file.
Add a button for call-to-action
Your Facebook page should have a call to action button. This will encourage your visitors to download apps and purchase tickets. Facebook's call-to actions buttons can be easily added by Page admins and editors. You can track how often people click them and encourage people to take action by adding one.
Depending on the type of CTA button you're using, adjusting the placement of the button on your Facebook business page can be a tedious process. Before you place the button on your company's page, it is best to test it. You have several options to choose from depending on the type action you want visitors to take.
A compelling brand story is essential
You must tell a compelling brand story if your Facebook business page is to succeed. A brand story is a brief description of your company's vision, mission, and values. It should also explain to your audience why they should care what you have to offer. Six key elements are essential to a compelling brand story. These are some suggestions for telling an engaging story.
A brand story is a way to connect the experiences, products and services a company offers. It creates a connection with those who are looking for it. It also connects the brand promise with the aspirations of the audience. To generate high engagement and build a loyal following, a compelling story about your brand is key. This guide walks through each step in creating a compelling brand tale.
Select a business category
Facebook allows you to add up three categories. However, Facebook will delete any already existing ones. It is best to select as specific a category as possible. While three categories will help your page rank higher on Facebook, you can add as many as you want. The categories are organized using drop-down lists. Next, fill out the details of your business. Depending on the nature of your business, you may have to add a phone number or address.
First, choose a category for your business. Pages can be created for local companies, brands and artists. You can also add a page for entertainment. You should pick a category that's related to your product or service. This is especially important for small businesses. If necessary, you may also include a page about a nonprofit organisation.
Upload a cover clip
If you want to make your business page stand out, upload a cover video. Cover videos are a great way to advertise your product or service and can be as long as 90 seconds. Make sure your video is short and focused on the main points of your business. Include a CTA like a coupon, trial offer, website link or coupon. They can also be set to automatically replay in loop or play like a GIF.
You must ensure that your cover video meets Facebook requirements before you upload it. Videos must meet the minimum resolution requirements and dimensions. If you don't have any video equipment, you can purchase stock video online and upload it to your business page. Be sure to cover your target audience with your video. If you are not comfortable creating videos, you can consult an expert videographer to create one.
FAQ
Why do I need a Content Marketing Strategy? Why should I not only send out emails, but also post social media updates.
There are two main reasons why you might not want to use a Content Marketing Strategy.
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It might seem that social media posts and email marketing are sufficient to get people talking.
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This type of content might not be practical if you haven’t yet tried social media posting or email marketing.
Both of these assumptions is incorrect.
Email marketing and social networking posts can be great tools for communicating with customers and prospects. However, they aren't enough by themselves.
You can't rely on an email campaign to reach your goals. Instead, it needs to be part of a larger strategy. Social media posts are not enough to achieve your goals. They need to be part of an overall plan.
A Content Marketing Strategy is the key to this success. You can manage your entire content creation by creating a strategy with clear objectives.
This will allow you to focus more on the essentials of running your business like growing your audience or increasing conversion rates.
Although there are many benefits to a Content Marketing Strategy it does not mean that it is easy.
A strategy can make all the difference.
What are the different content strategies available?
Content strategy is an umbrella term used to describe all aspects of how you create, manage, distribute, measure, and optimize content for digital channels. It encompasses more than what you post on social networks like Facebook and Twitter. It also includes what content you select to highlight on your blog, website, and other online properties.
Content strategy is vital because it determines how you will focus your time and effort, the content types you should use, as well as what message you send to your target audiences.
It's about understanding how content fits into the overall business goals and objectives to help you achieve them.
How much should I invest in content marketing?
This depends on the number of leads you wish to generate. Depending on the industry, the average cost of a lead is $5-10. When we started our business, for example, we spent about $20 per lead. Today, we spend an average of $6-7 per lead.
Can I do my content marketing by myself or with a team?
It all depends on your skills and experience, as well as your budget. You won't be able to hire someone to manage the content creation, distribution and optimization tasks on a daily basis if you don’t have the funds.
You should not attempt content marketing without support.
A good content strategist or agency can save you time and money while helping you get results faster.
You won't succeed unless you work hard, consistently deliver high-quality content and keep up with changing trends. A solid content strategy is critical.
Is content marketing successful?
Yes! Hubspot says that Content Marketing is now one of the most effective digital marketing channels to generate leads.
How do you make content that is good?
Content should be useful, interesting, and easily shared. The best content is clear and concise. It should include a call-to action such as a link, button, or link that allows readers to signup for a free trial, find out more about a product/purchase something from your site. Visuals are also important in order to make your content easily shareable across media.
What platform is best for content marketing?
There are many options available today. Each one comes with its pros and con. Here are some top choices:
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WordPress - Simple to setup and manage. Amazing community.
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Wix is easier than WordPress to set-up and maintain. You do not need to have any technical knowledge.
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Squarespace is the best choice for those already having a site.
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Blogger - Free blog service
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Medium – A place for writers and artists to share their work.
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Instagram - An image-based social media platform.
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LinkedIn - A networking tool.
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Facebook - A social network.
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YouTube - Video sharing platform.
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Pinterest – Image-based platform.
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Google Analytics - Track visitor behavior.
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Hubspot: Email marketing software.
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MailChimp, Email marketing software.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
What is a content marketing plan?
A content marketing plan (CMP), is a document that helps you to define your goals, objectives and strategies for building and executing an online presence. It's a roadmap for reaching those goals through content creation and distribution.
The CMP can be broken down into three areas:
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Your overall strategy. What do you want?
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Your content strategy. How will you find the right people for writing, curating, and distributing your content.
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The tactics you'll use to execute your strategy - Which channels will you use to share your content? And what types of content will you produce?
An effective CMP includes these four components:
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Goal Setting: Define your audience and define KPIs to measure success.
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Audience Research – Understand your ideal customer so that you can find them exactly where they are.
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Strategy – Create a clear vision for where you are going. Divide it into smaller chunks.
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Execution is key - Have realistic expectations about the time you can expect to see tangible results.