Influencer marketing has many benefits for brands. One way to increase engagement rates is to get your products or services in front of a specific demographic. Bigelow Tea is one example of a brand that has used influencer advertising. Others include Leesa and Pala Casino Resort and Spa. Mencap is another. Brands can double their reach by using influential people to promote their products. But how can you determine which brands are getting better results?
Bigelow Tea
Bigelow Tea used influencer marketing to increase sales. The company partnered with Ashley Rene, an Instagram influencer with over 30,000 followers, who writes about design and lifestyle in the Southern United States. Bigelow Tea and Ashley's collaboration has brought the brand over $3 million in sales. Media value also increased three-fold. The company is now partnering with more than 100 influencers in various niches to expand its brand awareness and drive sales.
Bigelow's influencer campaign earned him 6,000 clicks, and 133million social media impressions. In the process, the brand grew its followers by 258%, resulting in 46 million YouTube subscribers. Lynda content was included in the brand's regular videos. Many of these videos have received over 1,000,000 views. Bigelow Tea experienced tangible results as a result. This case study shows the power of influencer advertising to achieve real results.
Leesa
Leesa uses social media heavily to build brand awareness and trust, despite being an online retailer. Leesa enlisted influential bloggers to write product reviews. This increased sales resulted from the trust and online visibility of these influencers. Leesa was able to see an increase in sales because of the success of these bloggers.
Influencers can boost sales by redefining their message for different audiences. Influencers were instrumental in reaching 1.5 million people. Influencers can be trusted, and they are more accountable. Influencers are more likely to have stronger connections than celebrities. Because they appeal to a core younger audience, Leesa chose campus influencers to be her partner. This conversation generated over 70,000 engagements with more than 500,000 impressions.
Pala Casino Resort and Spa
A recent case study shows that Pala Casino Resort and Spa collaborated with influential bloggers to produce content for their brand. The goal was to target a younger demographic, expand their current reach, and generate quality content for future marketing efforts. This was how the casino reached its marketing goals and engaged a new audience. You can read more about their success using influencer advertising. This case study will show you how influencer marketing can be used to reach new audiences and increase engagement rates at casinos.
21 Instagrammers and bloggers were invited to the social media event by the casino in order to create an influencer marketing program. Each blogger or influencer was asked to curate a minimum of three pieces. The event had a total reach of 28 million and 876 pieces of content were received by the resort. The campaign saw more than 50,000 engagements. It also generated nearly 1,000 Facebook likes.
Mencap
Mencap's campaign involved working with social media influencers. It was a huge success. The campaign reached more than 10 million users on social media and drove over seven hundred thousand views. The campaign generated over two thousand engagements. Hulu also promoted Casual with influencer marketing. Social media influencers posted pictures of t-shirts featuring the slogan "HereI Am" and included a link back to Mencap on their social media pages. The videos were shared on social media by followers of the influencer, who then posted the links to their followers. This helped Hulu reach a larger audience than their own social media channels.
The Mencap campaign also helped the charity reach a ten-million-followers milestone through influencer marketing. Mencap disclosed its relationship to influencers as required by the rules of social media. This allowed brands the ability to instantly reach out to their audience while still being visible to the public. The campaign increased Mencap’s followership on Facebook by seven million and generated over two thousand likes.
FAQ
How to Use Blogs to Generate Leads in Your Business
Online leads are crucial to B2B companies' success. Many businesses fail to convert qualified traffic despite this fact. Here are five reasons why you might not be generating qualified leads.
Reason 1: Your website isn't optimized. You don't make any money blogging! Blogging is a great way to attract new customers. However, unless your blog posts help your target audience solve problems, you will not be making money.
Optimize your blog to ensure it is profitable. This helps increase the chances of visitors finding your blog post.
Once they have found your blog post, make sure you answer their questions immediately and provide solutions.
The best way to find keywords is using a keyword research tool such as Keyword Toolbox. Then add those keywords to your page title, meta description and body text.
CTAs are also important to include on your blog. CTAs are a way to get readers to take specific actions (e.g., sign up for your newsletter or buy a product).
These actions increase the chances of a sale. They also give you an insight into what information users are looking for.
To get started blogging, check out our guide on How To Start A Successful Blog.
Reason 2: Your brain doesn't know what to write about. Once you start writing, you will find that the ideas come quickly, but then they stop!
It takes time to build a reputation and establish yourself as an expert in your field. It is essential that you write about topics of interest to your potential clients in order to achieve this.
Writing should answer the question "Why should you hire me?" Writing should be about solving problems.
This will make you stand out among other businesses who may only be trying to sell products.
Your blog must not only be useful to your prospects but also to them. You can also use your knowledge to educate others. You might share information about the latest trends or offer tips on how to save money on home improvement projects.
Links to additional resources can be included so viewers have more information. These could include videos or articles by experts in your field.
Reason 3 - You don’t have clients and you don’t want them. All you need is more sales!
Building a business is not an easy task. It takes time and trust to build relationships with your target customers.
If you are not ready to make connections with potential clients, then you don't really need to spend hours on content creation. Post ads on social media platforms like Facebook or LinkedIn instead.
To avoid wasting money on ineffective advertising, create ads based on the demographics of your ideal client. You will likely have many female clients if your website design company is run by a woman.
Instead of targeting men all the time, you can target women by their location, income level, or age group.
After creating your ad on the internet, follow up with a message sent to potential customers.
You don't need to pay for each person who visits your site. Accessible traffic sources can bring in more sales than paid.
One example is hosting a contest for those who sign up via email. You could also offer gifts to subscribers to your mailing list.
It is important to be creative in attracting visitors to your site without spending too much.
Reason 4 - Advertising is costly if you're too busy running your company to devote time to it - but that doesn't mean you should not do it!
You must always prioritise your work over your business. For example, if you are too busy running your company to advertise it then you won't have the ability to grow.
If you feel overwhelmed by the number of tasks you have to complete each day, you might not prioritize them correctly.
You can get organized by starting to organize. Take one hour each week to organize and review what you need to do for the remainder of the week.
You will be amazed at how easy it is to handle everything once you get started.
What's the main purpose of content marketing
Content marketing aims to create valuable and relevant information for customers. This can be done via email campaigns, blog posts, white papers, and other channels. The key is to deliver value to your audience.
How does content marketing work
Content marketing works because you create valuable and engaging content that adds value.
Your audience will be more likely to trust you if you offer useful information, solve their problems, entertain them, or build relationships. Positive messages from brands that they trust and know are appreciated by people.
Things that are interesting to them are what people enjoy reading. Writing something interesting will make your readers return time and again.
Your content should encourage people to take actions - such as buying your product or signingup for your newsletter.
The key to successful content marketing is to write compelling copy that engages your target market and provides them with the information they want and need.
Why Content Marketing?
HubSpot estimates that an average person spends close to two hours per day engaging with content. This includes social media, newsfeeds, reading magazines, browsing websites and listening to podcasts. That's a lot of time spent with content!"
Statistics
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
External Links
How To
How to make a video for content-marketing?
The best way to communicate with your audience is through content marketing videos. They help you connect with your target audience by sharing stories they care about. But how do you make them stand out from the rest? Here are some ideas to help you create videos that stand out!
-
It is important to remember that no video can be made to suit everyone. You don't want to make your video irrelevant to anyone who views it.
-
You shouldn't pick the cheapest option when selecting a platform. Many platforms are available today, including YouTube, Vimeo, Facebook Live, Periscope, Instagram, and Snapchat. Each platform offers its own benefits and features. You could save money, increase engagement, and make your business more profitable.
-
Include subtitles in your videos! It helps people understand your language barriers and makes your videos more accessible.
-
Also, before you begin, think about these three questions: Whom am I talking to? What are my motivations for making this video. And what does my video represent to me? Once you have answered these questions, creating videos is much easier!